Order now


Free Business Essays The use of E-marketing is a preferred business technique in many companies today. Companies that have followed this approach can confirm that there is a reduction in the operating costs, increased connection with clients, and improvement in annual revenues. The technique also has some disadvantages that have made other marketing strategies like direct marketing or text campaigns more appealing (Marij, 2013). This section will discuss the pros and cons of E-marketing in companies today.


Companies have found efficiency in using e-marketing strategy. This is because e-marketing is fast, quick, and efficient. Fariborzi 2012 notes that, e-marketing campaign involves online promotions, which reduces the cost of advertisement and increases the company’s profits. Marij 2013 argues that the cost of advertising online is less than even placing an advertisement in a billboard or newspaper. E-marketing is customer targeted, therefore, companies using this approach of customer service would be able to know their potential clients and serve them in a more effective way (Fariborzi 2012).

As the use of the internet has gained popularity, and companies have developed websites where they can post advertisements about them and their products (Fariborzi 2012). The use of Social media has enabled companies to engage in a face to face conversation with their customers. This has enabled them respond to customer requests effectively (Marij 2013). E-marketing is meaningful to companies because they are able to offer customized messages, promotions, and contents to different clients that are consistent with their preference. (Fariborzi 2012)


However, despite the advantages associated with the introduction of E-marketing in companies, Fariborzi 2012 notes that E-marketing requires regular and active subscriptions, which are expensive in the long term.

The use of online websites for advertisement has made customers suspicious of virus transmissions, software that if it enters in ones computer is capable of configuring or destructing ones programs. This has reduced the number of clients accessing company advertisements online (Marij 2013).

Marij 2013 claims that posting of a company’s customer services online opens doors for competitors to learn more about the company’s services, which in return increases competition both locally and internationally.


Though the use of the internet has gained popularity, not every client uses the internet. Companies using E-marketing needs to understand well the nature their target customers before deciding on using this marketing strategy (Fariborzi 2012). Marij 2013 notes that the disadvantages associated with the new technology like increased competition, life time subscription costs, and internet should be well taken care off for companies to continue enjoying more benefits from E-marketing.

10.95 usd

Get order Prepared
by Top 10 writers

11.55 usd


2.40 usd

Get order Prepared
by Editor

Vip label
2.00 usd

Get extended

Vip label
3.00 usd

Get Sms

Vip label
3.00 usd

Get Additional
Plagiarism Check


VIP Services package

Vip label


Read More about VIP Services

all Post
Noel Gray
I have been working with you for 2 years and only good impressions
Erick Th
Works fine for me
It was my first ever experience with any essay writing service and it went awesome. My research proposal was written in a very organised manner and...
Good job
Sheryl Hines
Thank you for not saving me from these tedious tasks for the first time
I really don't like reading. so I ordered a book review on this site. I was shocked when I received my finished paper 3 days later ... it is the hi...